Our Awards ClearSale is trusted worldwide and we have the awards and accolades to prove it. Our Brand We have always maintained that generating trust is our greatest mission, but never have we claimed that trust is easy to come by. Events The ClearSale team will be attending these events. We'd love to meet you there. Overview Have questions about how your company is handling ecommerce fraud protection? Get Started Request a ClearSale sales representative contact you today.
Referral Program Become a ClearSale referral partner to earn commission! The Clearsale Blog. Jewelry Industry Snapshot The global jewelry market is steadily climbing in value each year. The top reasons: To get exactly what they wanted. Rewarding themselves for a milestone. Jewelry and E-Commerce Unlike other product categories such as consumer electronics , the jewelry industry has been slow to shift to e-commerce. Some of the reasons for this are evident: Fine jewelry, in particular, is considered a major purchase by most consumers.
Another reason e-commerce jewelry sales are relatively low is the knowledge gap. Consumers are generally less knowledgeable about gemstones and precious metals than other product categories, relying on salespeople for advice and guidance.
Finally, a significant percentage of jewelry sales are conducted by unbranded, family-owned businesses. The ten biggest jewelry groups capture a mere 12 percent of the worldwide market. In addition, much unbranded fine jewelry is made to order, making it difficult to describe offerings and list prices online. Some reasons for this include: Younger consumers are more willing to shop online in general, even for large purchases. Millennials and Gen Z — both groups within the traditional age range for marriage — make up two-thirds of all diamond purchases.
Smaller jewelry retailers are going out of business or are being bought. Consumers are migrating toward larger brands with more sophisticated e-commerce operations. Modern e-commerce technology makes it easier than ever before to replicate or even improve on the in-store buying experience. Virtual showrooms — powered by technology like Immerss — let online jewelers provide one-on-one consultations and show their products in live settings.
Smaller craft jewelers can find ready-made audiences for their work on popular e-commerce platforms like Etsy and ArtFire. Amazon has also launched an artisan-only community of sellers called Handmade. Our favorites include: Catbird , a hip Brooklyn-based jewelry studio that showcases the custom work of its team of specialized designers alongside refreshed vintage classics. Mikimoto , a pearl specialist that uses minimalist photography to highlight the elegance of its pieces.
Tips and Suggestions for Success We spoke with Katie Kinlaw, Digital Marketing Manager for Punchmark , a web design firm specializing in sites for retail jewelers, jewelry manufacturers, vendors, and diamond suppliers.
Fraud Risk in the Jewelry Industry As we mentioned above, jewelry items are small and light. Online fraudsters love jewelry because: Luxury and brand-name goods are in demand. Celebrities, influencers, and other well-to-do shoppers want the best jewelry and handbags, and designer clothing — creating a thriving market for fraud. Fraudsters can easily resell jewelry to deal-seeking shoppers near the retail price.
Jewelry is inexpensive to ship. The Cost of CNP Fraud in the Jewelry Industry When most people think about payment fraud, the first cost they consider is the value of unpaid merchandise. The Risk of False Declines The most significant risk of using strict fraud filters is false declines. Keep in Contact High-end and aspiring high-end jewelry buyers love the personal touch.
Choose a Solution That Includes a Fraud Protection Guarantee A guarantee protects merchants from the expenses of fraud-related chargebacks and false declines while allowing for safe international expansion and continued growth. Share this post: Tweet.
All from this author. You may also like. Nov 10, By Rafael Lourenco. Oct 20, By Rafael Lourenco. Oct 14, By Ralph Kooi. Sep 21, By Rafael Lourenco. Sep 9, By Brooke Carrie. What used to be managed from a customer service.. Sep 6, By Rafael Lourenco. Aug 11, By Ralph Kooi. Jul 20, By Rafael Lourenco. Jul 14, By Rick Sunzeri. And they do — but at what cost? Back to all questions. Jewellery in the spotlight 0. FAQ 10 Most asked questions.
Is there a place for me to see the jewellery I find online? Can I purchase a jewel in the showroom and take it immediately with me? What do the prices found on the website include? What are the 4 C's, and what makes them important when buying diamonds? How can I maintain and protect my gold jewellery set with diamonds? What are the advantages of buying diamond jewellery online? What aspects do I need to consider when choosing between an 18kt gold ring and a platinum one?
General information. Basic information Who to contact for more information? Showrooms Can I visit a showroom on Saturday? Do you guarantee the quality of your jewels? What is meant by the colour, purity and cut quality of a diamond? Alloy What aspects do I need to consider when choosing between an 18kt gold ring and a platinum one? What is a hallmark? Our collections What collections are available? Jewel size How can I make a bracelet smaller?
How can I measure the size of a bracelet? What ring size should I choose? Can you buy an engagement ring without knowing the size? Tips on measuring for an engagement ring. Can I change the ring size after the start of the production process? What if I ordered the wrong ring size? Purchasing online Do a lot of people purchase diamond jewellery online?
Personalization Can I incorporate my own diamonds in tailor made jewellery? Can I create a tailor-made jewel? Is this possible? Can you engrave my ring? Other How do I know exactly what your jewellery will look like? How are products packaged? What if a piece of jewellery is temporarily unavailable online? What are diamond necklaces? What are diamond pendants? What are diamond earrings?
Quality What does Swiss Made mean? What is the difference between a Manual and an Automatic watch? What is the difference between a Quartz and Mechanic watch? What are the characteristics of a 18kt gold watch bracelet? Are the watches water resistant? What is the difference between Sapphire and Mineral glass? Collections Why is the Swiss Collection a limited edition? What is the difference between the Italian and the Swiss Collection? Size How can I measure the size of a bracelet?
Are there different sizes in the watches? Are the watches for women or men? Personalisation Can I engrave my watch? Can I choose which wristband and case I want? What different types of watch bracelets are available?
What are Hearts and Arrows? How to examine if a diamond is fake or real? What is the meaning of terms like Wesselton and Jager when you buy diamonds? Diamond shapes and colours What different shapes of diamonds do you use in your jewellery? What is the difference between a diamond and a brilliant? What are naturally coloured diamonds? Diamond value What evolution does the diamond price experience? Investing in diamonds How do I choose my perfect investment diamond?
What are the advantages of investment diamonds? Origin of diamonds What is the origin of the word 'diamond? What are conflict diamonds?
What is the origin of the diamonds in Antwerp? What is the royal history of diamonds? What is the romantic history of diamonds? What is the journey from the diamond mine to the store? How to turn a rough diamond into a wonderful jewel? Diamond and Antwerp What is the smart way to buy diamonds in Antwerp? Why is Antwerp known as the diamond city? Where can I find the diamond district in Antwerp? How are diamonds imported to Antwerp? What does IDC stand for? Are diamonds rare?
What are famous diamonds? What are the most famous diamonds in the world? Prices Can I get a discount on my diamond jewellery? When can prices change on www. Are your prices negotiable? Payment methods Can I pay in multiple instalments? But it still wants to tap into the online demand. Kalyan recently bought out an online jewellery store Candere.
Trust is also a very important factor when it comes to purchasing precious jewellery, especially online. And given the trust factor, Shubham says that it is much tougher for players like Bluestone and Caratlane to build a brand from scratch.
What will work better is, if traditional jewellers, well known in each city, build their online presence. The online players are trying to build a brand through low ticket size jewellery. If you really want to see demand in higher ticket size items, it is important for local jewellery players such as PC jewellers, TBZ, Joy Alukkas, to come online on a marketplace.
But the opportunity is much larger for fashion jewellery than precious jewellery. But online jewellery startups will always see demand only for small ticket size items. Skip to main content. Luxury goods in Europe. Apparel Market Worldwide. Go to report. Contact Get in touch with us. We are happy to help. Vianny Gutierrez-Cruz.
Sales Manager — Contact United States. Ziyan Zhang. Customer Relations — Contact Asia. Kisara Mizuno. Customer Success Manager — Contact Asia. Lodovica Biagi. Director of Operations — Contact Europe.
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