When was la senza founded

Free Subscription Subscribe Access 15 free news articles each month. Part of Retail Week First Name This Field must be filled. Last Name This Field must be filled. Email address Please check your email address. Password Your password must have minimum 6 characters. Re-password Your password must have minimum 6 characters. Reasons for the brand's decline included discontinuing products that Canadians preferred, such as PJs, and the rising popularity of Victoria's Secret and Pink stores, which currently serve as the main focus for L Brands in Canada.

As of , La Senza employed over 2, associates globally and currently operates company-owned stores in the United States and Canada and an additional stores via its international franchise partners spanning 36 countries across the Middle East, Northern Africa, Latin America, Eastern Europe and South East Asia. La Senza's products focus on lingerie and nightwear but also include loungewear, daywear, and accessories.

From to , La Senza was sold by L Brands in January to Regent and now operates as an independent company. La Senza also briefly operated in the United States from to In , several La Senza stores opened in the United States on an experimental basis. As of September , only the Easton Town Center location remains in operation. A new concept, La Senza Girl, aimed at 7- to year-old girls, was quick to succeed and establish itself.

The parent company, as a result, began to convert a significant number of L. In July , Suzy Shier Limited became La Senza Corporation, a name which management believed was more in keeping with the direction the company was taking.

Not only was the Suzy Shier chain not doing as well as it had in the past, Wet Seal also endured a difficult stretch in , which led to the dismissal of Bronstein as CEO. Teitelbaum replaced her on an interim basis. Whitford, the former worldwide president of Disney Stores.

In the meantime, the unit Suzy Shier chain was put on the block. A buyer was found in YM Inc. Hindering the transaction, however, was a probe launched by Canada's federal competition bureau, which charged that Suzy Shier had used misleading "regular" prices in order to convince consumers they were getting a better bargain.

Teitelbaum told the Toronto Star that the company felt the matter was holding up the sale of the chain, adding, "It was obvious there was no way YM or anyone else was going to buy a Canadian retailer that had an ongoing investigation with the bureau hanging over its head.

Establishing a presence was imperative in achieving the goal of building La Senza into a true international brand. Within the year, a store opened in Garden City, New York, as well as three more units in Massachusetts. Management was confident that it would achieve success in the United States. It had some 20 years of operational experience in the country through Wet Seal, an advantage not enjoyed by many Canadian retailers who failed to crack the market. La Senza was also debt free and held cash investments.

With 2, regional malls in the United States, half of which management considered suitable for housing a La Senza outlets, the lingerie chain appeared well positioned to realize a goal of one day operating stores in the U. The company provides bra. Kettering, OH. Ut enim ad mi. Phoenix, AZ. Ut enim ad minim veniam, quis nostrud exercitatio.

Pittsburgh, PA. Add Comparison. La Senza Competitors 8. La Senza Executive Team 3 Update this profile. La Senza Board Members 3. La Senza Former Investors.