The emergence of studies demonstrating links between skin cancer and repeated UV exposure during the same period further increased demand for sunless tanning products and their continued product improvement. Somewhat messy, and difficult to apply by oneself, creams, lotions, gels and sprays were transformed into Professional SprayTanning services offered manually by specialists using compressors and spray guns similar to those found in the painting industry.
SprayTanning proved quicker, more convenient, and customizable to the requests of clients with improved results courtesy of the experienced technicians offering the service. By the turn of the millennium, the equipment technology associated with spraytanning made yet another leap when automatic spraytanning equipment was developed. St Tropez, one of the leading self-tanning products in the UK, sells three bottles of bronzing mousse a minute around the world. People are going to increasing lengths for a tan.
The Sunday Times reported that scientists have developed an implant that would give a three-month tan without risking skin cancer. According to the paper, one cancer research charity said the drug had the potential to prevent almost 12, cases of malignant skin cancer. Earlier this summer the UK government's watchdog for healthcare products advised people not to use a tanning nasal spray, which was illegally on sale.
Side effects were said to include nausea, migraines and dizziness. The march of fake tan has been remorseless. After the royal wedding, retailers spoke of a sales spike from the "Middletan effect", a reference to Pippa Middleton's dark, glowing complexion. And there's a shift even in the way that tans are talked about - an assumption that tanned skin is a desirable end. A public health campaigner now is not likely to advocate pale skin as a healthy alternative to sunbed tanning - they're much more likely to discuss safe ways of appearing tanned.
There's a growing perception that pale skin has become obsolete for a big section of the West's population. Of course, there isn't wholesale acceptance of the rise of fake tan. Last week it figured in a row over child sexualisation after the Sun reported that a mother was giving her four-year-old daughter spray tans at a beauty salon. Regardless of time of year, large numbers of women, and a small but growing band of men, are sporting rich, dark-hued complexions on what would otherwise be pale faces, says social commentator Peter York.
There are really only two people who see me completely nude on the regular: my boyfriend and my spray-tan girl. Cookie banner This site uses cookies. Filed under: Reports. Reddit Pocket Flipboard Email. The first sunless tanning products were essentially all-over makeup, such as Glory of the Sun, which promised to give the consumer a perfect tan "out of the box" in She discovered that one of the ingredients, dihydroxyacetone DHA , could safely brown the outer layers of the epidermis.
Since their inception, manufacturers have continuously tried to reformulate their sunless tanning products to create more natural-looking colors, as well as limiting the dreaded splotches and unpleasant odors. Then came spray tans. Mystic Tan, the first mainstream version, was introduced in and provided a glow simply by standing in an automated machine that sprayed users from all angles. This method improved in , when Jimmy Coco created the world's first mobile spray tanning kit , ushering in the era of celebrity spray tans that continue to be seen on red carpets today.
According to the Skin Cancer Foundation , 90 percent of all skin cancers are associated with exposure to the sun's UV radiation, which is also linked to up to 90 percent of aging indicators, such as wrinkles and brown spots.
And the crazy thing is, we've known this for decades. Almost as soon as the media first mentioned that tanning was in style, it was warning readers of the permanent skin damage that could result. On a less serious note, there are also aesthetic dangers to tanning. People are quick to ridicule celebrities who overdo it, perhaps best represented by the Oompa Loompa complexions of the cast of "The Jersey Shore" or the infamous Tan Mom. The leathery-skin epidemic gave birth to the term "Tanorexic" to describe people who are obsessed with tanning to a level that is deemed repulsive by others.
Why do so many people continue to damage their skin intentionally when they know how dangerous sun exposure is?
As numerous research studies have found , people often unconsciously respond to warnings about the danger of a practice by seeking comfort in the behavior that has the potential to harm them. Although fashion magazines often try to encourage better sun protection, the desire for a dark tan shows no signs of diminishing.
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